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12 results

• Agents search like it's 1999

  Coding agents now pick tools while a developer watches, and the queries they send look nothing like a buyer's. They are terse, literal, and dated. If your pages only answer the human query, the agent never finds you.

  article

• Attribution is who called, never what they asked

  Most agent traffic reaches an API through SDKs, plugins, and MCP servers that never identify themselves, so the channels driving adoption look like they do nothing. The fix is a client identifier everywhere, with one line you do not cross.

  article

• The router is the moat, the rail is a feature

  Agent payments will not settle on one protocol soon. Instead of betting on a winner, build the router: one price, one ledger, and many rails underneath that you can promote or demote without touching anything else.

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• Phone Computer: will workspace habits become consumer habits?

  A bet that workspace habits will become consumer habits: people with different personas will use task-specific assistants to get the same jobs done.

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• The next bet is Phone Computer

  The consulting bet will close as failed on its original deadline. The next bet is that workspace assistant habits will become consumer habits.

  newsletter

• The Live Context Layer for AI

  Models are becoming interchangeable. Knowing what is true right now is not. The next major AI infrastructure company may look less like another model lab and more like Bloomberg for the open web.

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• Permissionless aggregation: what x402 changes

  AI gateways already consolidate credentials, budgets, policy, spend, and routing. x402 matters because it can make new providers purchasable without a bilateral account or catalog deal.

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• Define the decision before you build the AI pilot

  A pilot without a decision rule can demonstrate technical possibility while leaving the organization no closer to knowing what deserves investment.

  article

• Can Sparker.ai sell an AI Product Decision Sprint?

  Failed-bet assessment recorded; scheduled to close September 30. Referrals and slow problem recognition made the consulting sales cycle a poor fit for the pace of AI.

  bet

• The consultancy is the first Bet

  Issue 001 introduces Sparker.ai’s operating model and puts its first commercial assumption under the same evidence standard it recommends to clients.

  newsletter

• The Platform and Bets Decision Framework

  A lightweight operating system for protecting dependable work while giving uncertain ideas a disciplined path to earn investment.

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• Decision Principles

  The canonical principles behind how Sparker.ai evaluates uncertainty, runs experiments, ends work, and turns decisions into reusable assets.

  principles