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Writing

My blog: notes on AI, search, and the projects I’m working on.

All writing

  • A marketplace you can talk to

    I’m building etc. around a simple idea. Tell an assistant what you have and what you need, then let it do the ongoing work of finding a match. Neighborhood trades are the starting point.

    Oct 20, 2026

  • I build the prototype before I write the PRD

    AI has changed the order of my product work. I build a small version, learn from users, and share the evidence before writing the plan for a larger investment.

    Oct 16, 2026

  • Agents search like it's 1999

    Coding agents now pick tools while a developer watches, and the queries they send look nothing like a buyer's. They are terse, literal, and dated. If your pages only answer the human query, the agent never finds you.

    Sep 23, 2026

  • Attribution is who called, never what they asked

    Most agent traffic reaches an API through SDKs, plugins, and MCP servers that never identify themselves, so the channels driving adoption look like they do nothing. The fix is a client identifier everywhere, with one line you do not cross.

    Sep 23, 2026

  • The router is the moat, the rail is a feature

    Agent payments will not settle on one protocol soon. Instead of betting on a winner, build the router: one price, one ledger, and many rails underneath that you can promote or demote without touching anything else.

    Sep 23, 2026

  • Building Phone Computer

    The consulting project will close as failed on its original deadline. The next project is that workspace assistant habits will become consumer habits.

    Sep 17, 2026

  • The Live Context Layer for AI

    Models are becoming interchangeable. Knowing what is true right now is not. The next major AI infrastructure company may look less like another model lab and more like Bloomberg for the open web.

    Aug 31, 2026

  • Permissionless aggregation: what x402 changes

    AI gateways already consolidate credentials, budgets, policy, spend, and routing. x402 matters because it can make new providers purchasable without a bilateral account or catalog deal.

    Aug 11, 2026

  • Define the decision before you build the AI pilot

    A pilot without a decision rule can demonstrate technical possibility while leaving the organization no closer to knowing what deserves investment.

    Jul 28, 2026

  • What I learned from consulting

    Issue 001 introduces Sparker.ai’s operating model and puts its first commercial assumption under the same evidence standard it recommends to clients.

    Jul 28, 2026

  • Decision Principles

    The canonical principles behind how Sparker.ai evaluates uncertainty, runs experiments, ends work, and turns decisions into reusable assets.

    Jul 28, 2026

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